Style Guide

What’s fresh for summer?
Summer’s sultry heat requires bold moves in color and shape—perfect for a season on the water. Do something different with exaggerated graphics, bright hues and extreme silhouettes. For prints, look for enlarged logos or outsized screen-prints. Combine them with stripes and you’ll get the perfect modern style. Saturated reds, whites and indigo blues will add panache and complement those graphic elements. As for silhouettes, Cropped relaxed pants are still good for summer wear. A long tunic over skinny pants or jeans or leggings. Long tunics can easily compliment slouchy trousers.

What are some ways to dress up and stay cool in office?
Dressing up during the summer can be a sticky situation — while there are many options that will keep you cool in casual look. In corporate world, stay sophisticated; choose sculpted, uncomplicated shapes that have their foundation in clean lines. A modern chambray shirt with a minimalist details makes a formal statement without overdoing it. Combine the shirt with a satin lycra trouser (perfect for more formal events) to finish the ensemble. Wear it in combination, which will reflect the dressy statement, and keep the look ultra-modern and fresh.

Are there any rules to wearing head-to-toe denim?
Wearing head-to-toe denim can be a tricky thing, and because it doesn’t often appear in ready ensembles, finding a color match can be a shady issue. While these rules are not steadfast, they should be considered when you want to go all-blue:

• When it comes to color and treatment, make sure that the pieces are of a relatively similar shade and style.
• Underpinnings, like a chambray shirt, work best in a different wash, for contrast.
• A balanced proportion is important in an all-denim outfit: do not overwhelm the silhouette with an overly easy fit; keep your denim soft and flowing or fitted and chic.

Is denim still important?
Absolutely—denim is here to stay. But it’s time to welcome in new washes, fits and styles to keep your denim wardrobe fresh. Classic jean silhouettes are still available in spades—but played up with a bootcut hem and slightly lower rise, they’re immediately transformed. Washes play a major role, counting ultra-faded, indigo and deeply overdyed black among the new favorites. Denim’s even found a softer side with chambray shirts and patchwork tees. Look forward to a mix of timeless and modern in the new season.

Are polos too casual to wear to the office?
The polo is the kind of shirt that will take you almost anywhere. While it goes perfectly with jeans or a long flowing skirt for the weekend, it’s also a fashionable alternative to the traditional button-down for work. Try wearing a bright skinny polo with a navy or black suit, or a classic white polo under a blazer, which always looks crisp and current.

Our modern fitting polos are knitted from mercerized cotton yarns & cotton mesh pique which gives them an exceptionally smooth and lustrous hand.